President and Representative Director of Kubota Corporation Mr. Yuichi Kitao visited for the first time Pulverizadores Fede together with a Kubota’s committee.

On Monday 26th June, President and Representative Director of Kubota Corporation Mr. Yuichi Kitao visited for the first time Pulverizadores Fede, together with a Kubota’s committee formed by Ryoma Takata (staff of Secretary & Public Relations Dept., President’s Office & ESG Promotion Dept.), Yasukazu Kamada (President Kubota Holdings Europe), Patrick Verheecke (Vice President of Kubota Holdings Europe) and Daisuke Sato (Section Manager Development Planning Section). This visit represents an historical milestone for the company and its employees who were proud of Mr. Kitao illustrious presence and the accompanying of the Kubota representatives.

This was a fruitful meeting that started with a welcome lunch made up by local fresh products. Next a thorough factory tour was conducted so Kubota’s representatives could learn first-hand about Pulverizadores Fede team work and how the sprayers and agronomic digital solutions are developed, manufactured and tested all along the production chain.

After the factory tour, Mr. Kitao honoured Fede’s team with an engaging speech that congratulated the personnel for their efforts and motivated them to keep working in order to achieve Kubota’s ambitious technological and commercial goals.

Straightaway a work session was celebrated gathering together Kubota’s representatives and Fede’s high-ranking officials. During the meeting, Mr. Fede Pérez (Managing Director, Pulverizadores Fede and Director Sprayers of the European Tractor Bussines Unit, Kubota Holdings Europe) carried out the company’s overview presentation and made a positive evaluation of the first year of the company as part of the Kubota Group. Mr. Pérez explained as well the current technological developments and future plans. In his exposition, he emphasized the relevance of the specialty crops global market and pointed out Kubota’s goal of becoming leader in this sector by 2030 following the principles of the highest quality product standards, costumer service focus and sustainability commitment.